Fabletics: The Activewear Must-Have

By Victoria Robertson on July 26, 2016

Fashion and activewear never used to mesh. Finding a fashionable outfit that’s practical for your daily workout routine is a lot harder than it sounds, and for many, it results in a compromise of either comfort or style.

Or your wallet.

Not anymore.

Kate Hudson, an American actress best known for her work in roles such as “How to Lose a Guy in Ten Days,” “Bride Wars” and “The Skeleton Key,” also happens to be an off-screen fitness enthusiast. So I suppose it only makes sense that she went on to create one the most affordable, fashionable and overall practical activewear fashion lines women have ever known.

Hudson co-founded Fabletics, the self-defined, fashion-forward activewear every female needs in her wardrobe. So while she navigates her life as a busy, working mother that has the added stress of fame to her already hectic life, she’s making our lives a little bit easier.

She came up with the idea for Fabletics when she realized how many different lives it felt like she was leading — with her acting career, her style-icon status and her motherhood — which all required different outfit changes. She realized, however, that her wardrobe was missing those pivotal, comfy/fashionable items perfect for her workout routine.

According to the site, “Kate’s mission was to start a brand that appealed to the everyday woman, combining high-style, versatile and comfortable clothing all into one lifestyle brand.”

Her goal? To show that women can be athletes no matter what their careers or home life may entail. Fabletics is meant to be inspirational, fashion-forward and completely practical. And all of that comes at a price that women can actually afford.

This is what the site claims differentiates Fabletics from competitors such as Lululemon: the brand offers high-quality clothing at prices that the everyday woman can afford, making it a one-stop shop for all of your athletic needs.

The cost of an average outfit on Fabletics runs at about $50 — which includes a top, bottom and usually a sports bra as well. At the competitors’ sites, it’ll cost that much for a single item.

The style varies across the website, but there are a few best sellers that keep women coming back, such as the Salar leggings, which are very flattering while also giving a breathable, practical use during your workout.

Hudson’s line is meant to go beyond the gym. She has swimwear, accessories, dresses and more athleticwear than you can imagine, all for a good price and with impeccable design. And another differentiator between Fabletics and its competitors is that Fabletics offers many features to help you match your own, personal style to your workout routine.

Upon entering the site, you will be prompted to take a quiz through the personal shopping feature through which you clarify your gender, your go-to workout routine, your typical workout location, your color scheme preferences, your body type and your clothing sizes so that all of your search results perfectly fit your personal preferences.

And the best part about Fabletics is that it’s a monthly membership, so you’re continuously getting the new styles without breaking the bank.

You have a team of designers behind the site, versatility in designs and some amazing customer service that you really can’t get anywhere else. Plus, there’s an exclusive VIP program, which is your monthly membership. But it comes with some added bonuses. For one thing, when you first sign up, your first outfit only costs you $25!

Other than that, Fabletics offers up to 50 percent off their regular prices for VIP members, and you aren’t tied down to a monthly bill either. If you decide one month that you can’t afford to buy another outfit, you don’t have to!

All you have to do is remember to go onto the site and skip that month, no charge to you at all!

The VIP members also receive early access to new collections, special sales just for them and many fun events that any fashion-forward, active woman will love!

Fabletics is one of those incredibly innovative fashion sites that takes into consideration the everyday woman’s needs, and understands that your budget is certainly not unlimited. And at $50 an outfit for high-quality, highly-fashionable activewear, you’re really getting one of the best deals out there.

So take a look at the site today — browse a bit, commitment-free, take your personality quiz and see what Kate has in store for you. If her sales are any indication, you’re going to love what you see, and you’re going to keep coming back for more.

So ignore those high-priced competitors — it’s time to take a look at activewear through a new lens: the everyday woman’s lens.

And with your first outfit at $25 — what do you have to lose? Certainly not your money! Check it out today, you won’t be sorry!

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